When you’re marketing a new product or service it’s tough to keep up with the ever-evolving online social space. Keeping pace with the millennial mindset, algorithms, demographics and new techniques can be near impossible! That’s why we’ve put together your new ABC’s, to help guide you in your decision making on Social Media.
If there’s one thing we know about millennials, it’s that they can’t stand things that seem fake. A recent campaign from Fanta showed a series of prank clips based around their new flavours. These videos were staged to look like common viral videos that quickly gain popularity – but these didn’t. Many of the Facebook comments were simply about how “clearly staged” and “cringy” these clips were.
This just goes to show that non-authentic content is an immediate no for millennials. Authenticity creates trust between you and your followers, something that is key for customer retention. This is one of the reasons that influencer marketing is overtaking celebrity endorsements on social media: it feels far more authentic.
It’s important to consider the main purpose of social media: to be social. If a brand’s account is all product pushing all the time, then followers can get bored quickly. They come to social media to be amused, to find fun content they want to share around, and occasionally for recommendations and shopping. A balance between personal posts that remind your followers there is a face/team behind the brand, and posts discussing the product/service can help with retaining followers and long-term brand awareness. However, make sure these personal posts are authentic and in keeping with the brand’s tone of voice.
Make it clear who you are as a brand from day one. If you are a serious company then take your social media seriously by posting industry knowledge, important events and milestones within the company and present your product/service as a clear-cut solution to something. Memes have no place on a serious company’s feed and can cause confusion amongst followers. If you are a quirky, friendly brand then make it clear with a conversational tone of voice and humorous, highly personal content.
Having a social media marketing team behind your brand is paramount to hitting these key points regularly with your content, whilst keeping up with the finer details of the online world. Even great content needs expert knowledge on the best times of day to post, the best channels for a brand, and optimisation of hashtags. These things ensure your content is not just being seen, but being seen by the right people, in the right light. With all this behind you, there should be no trouble with increasing the number one thing that matters on social media: engagement.
With these simple rules in mind, you should have the components necessary for a flourishing social feed. All you need now is an excellent product or service to show people!
Contact us for further information on how Social Gamma can help you present your brand online.