What Every Marketer Should Know About Market Segmentation
One of the key elements we look at when developing any marketing strategy, regardless of whether we are talking about
Top 5 Things You Should Be Considering When Advertising For Companies In The Healthcare Industry
Last week we talked about the top five things you should be avoiding when advertising for companies within the healthcare
Top 5 Things You Should Avoid When Advertising For Companies In The Healthcare Industry
Many marketers around the world are quick to start advertising their clients’ products and services as soon as they have
3 Reasons Why You Shouldn’t Cut Your Marketing Budget During The COVID-19 Crisis
“When times are good, you should advertise. When times are bad, you must advertise.” This classic adage saying is probably
How To Define Your Marketing Persona
Widely known in the marketing industry, your target audience is key to the success of your marketing strategy, regardless of
SEO Basics: Everything You Need To Know About On-Page SEO
By now, most people have heard of SEO regardless of their industry, department or company size. But what is the
Facebook v Instagram
Facebook and Instagram are major players in the modern social media marketing game. Any business worth their salt invest time
Chapter 2: Social Good
Having done a lot of reflecting on our beliefs and our ethos at Social Gamma, we are embarking on a
How to win on social media with IGTV content
You have an IGTV account and you are ready to go! Except, you are not sure how to work around
Popular Social Media Trends in 2018
As the end of the year is approaching fast and we are getting ready to decorate our Christmas trees and