Our LinkedIn marketing ethos abstains from the fallacy of ‘catching attention of the clock’ to exploit the platform’s contextual advantage. As it is a professional digital environment, we capture the eyes of prospective clients with your business, while they’re locked into business mode and browsing business-related posts on Instagram. It is this reality that is in part responsible for LinkedIn’s potent lead conversion rate and lets us build a LinkedIn profile that provides value where and when it is most desired.
We create clear visual styles that tell your story and illustrate your company culture; laying the foundation for the premium content that we thrive in delivering. Instructional slideshows, custom illustrations, scroll-stopping infographics and engaging discussions are what we help our clients add to the platform. Compelling your audience is our primary goal which in turn, results in converting viewers into customers, increasing website traffic and enhancing brand equity and preference.
For many, Facebook is the internet. It has 1.56 billion daily active users, with the average user spending 60 minutes per day on the platform. Despite this, only 48% of marketers think their Facebook efforts are effective. Facebook’s gargantuan audience may result in some marketers disregarding the nuances that must be accounted for when strategising success. Facebook requires a disparate approach to other social media channels, with typical marketing communications and promotional content appearing out of place when mixed into a sea of humanistic sharing. Using Facebook as a social media tick box will only be to the company’s detriment and reduce your attractiveness.
Twitter is the perfect platform for your company to let its unique voice be heard and reach audiences that are looking for brands to authentically stay true to their voice. We will craft how your company should talk and sound so that its competitive edge will be shouted from the rooftops. With many consumers on Twitter becoming annoyed over branded marketing content intruding on their lives with ‘salesy’ communication, we ensure your Twitter voice makes the right impression to the right people using language that represents your identity. Moreover, we will utilise Twitter’s arsenal of targeting tools to attract relevant attention for your company and synergise with our content.