As the end of the year is approaching fast and we are getting ready to decorate our Christmas trees and wear our Christmas jumpers, we looked back on the amazing year of 2018 and the best Social Media trends. So get comfy and grab a hot chocolate to enjoy next to your fireplace before checking out:
Our Top 5 Favourite Social Media Trends of 2018
Video, Video, Video!
GIFs, Boomerangs, Live Videos, and many more. One of the top trends that have marked 2018 is video content, which has taken a leading position on all platforms as the most preferred content. We’ve seen Instagram integrate live videos, IGTV etc; Facebook lives have taken over and are used by brands and businesses to create a connection with the audience.
According to these statistics, 87% of marketers utilise videos into their campaigns and viewers believe that 95% of messages from videos are retained on their minds.73% of B2B organisations using videos in their marketing campaigns are reporting positive results to their ROI. Video has really taken over 2018 and people feel the need to share moments from their lives even in more detail, video providing them this option.
Brands and Engagement
The world of social media has allowed both consecrated and new businesses to grow and improve their customer engagement. In 2018, most brands realised the power that engaging on social media can have for their brand and opened up communication channels for their customers by using Twitter, Instagram and Facebook. Brands can now address their customers’ issues much quicker and more effectively, reinforcing the concept of brand loyalty, a key feature for a brand to succeed in today’s marketplace.
An example of a brand that has used social media to build up their brand loyalty is the very well known coffee chain Starbucks. Since the beginning of the year, Starbucks saw the power that social media has in engaging with their audience and launched a campaign that encouraged their customers to tell them what the next Starbucks drink should be.
InstaStories have taken over the year of 2018, brands have been using it for promoting their products in a more innovative and interactive way. They got even better when Instagram implemented the “Swipe Up” feature. Brands can now post stories that contain products and by adding the the “Swipe Up” feature, viewers can get redirected to the brands product page, making shopping through Instagram an even easier for users.
Besides the powerful effect that InstaStories have had for product promotion and brand growth, it has also become more and more popular with users as well. The majority of people now use InstaStories to communicate daily activities and are more conscious on how they are curating their Instagram feed. Instagram stories are a fun way of sharing your moments with your followers, the great thing is you can add stickers, GIFS and filters.
Influencer Marketing has reached a culminating point in 2018, brands from all industries are using influencers to promote their products and ideas. Why? Because audiences trust influencers and also identify themselves easier than with ads/models etc.
The statistics on influencer marketing show that the conversion rate for ROI for brands is 10x and that 50% of social media users trust influencers and the products they use. It is the leading marketing tool in 2018, we have seen more and more people become influencers and can now find influencers for all industries.
Filters, Filters, Filters
Our last favourite trend is the most fun and makes us remember that social media is for sharing what you are up to with your friends. Filters are essentially augmented reality and this technology is present on most social media platforms.
Snapchat was the first to integrate it but soon Instagram and Facebook took over the filter game and made them available on stories so now turning from an unicorn to a cat is easy just with a swipe. In 2018 everybody took on augmented reality and even the new iPhone adopted the fun trend.
Click here to find out more about Social Media trends in 2018!
Overall, 2018 has been a great year for Social Media as more and more technologies are being introduced in the digital space. The rise of social media in marketing is an opportunity for brands to share an equal marketplace for both new and old brands, bridging the gap that has existed so far. Communication and fun have become easier and social media is a tool that is now part of most of our lives. Are you excited for 2019? So are we!