New Amsterdam FC
Digital Marketing | LinkedIn
Total Ad Spent
$7,171
Generated
1001 Leads
Achieved
$214.60 CPL
Avg CTR
1.22%
Background
New Amsterdam FC is the newly established American professional Soccer club based out of New York. The club participates in the new third division soccer league, the National Independent Soccer Association and began playing in July 2020
Challenge
The challenge for Social Gamma was to target the potential investor and generate potential leads. It was important to elevate the club’s digital presence and identity in order to achieve its objectives. With Social Gamma’s step-by-step guidance and management, New Amsterdam FC ran a successful digital campaign on LinkedIn to influence relevant, willing investors by leveraging the brand’s online global reach. With a platform like LinkedIn, we were able to target users and utilise marketing opportunities that were most suited to New Amsterdam FC’s goals and persona. The ad campaign solely focused on inviting investors to invest capital to the tune of $25,000.
Management and Outcome
We at Social Gamma worked tirelessly to make it a success. We can proudly say that the campaigns that we ran for New Amsterdam FC were successful in targeting the right investors for them. By establishing their goals and target audience, we were able to generate impressive results of 1001 Leads, an average CTR of 1.22% and a Cost per Lead of $214.60.
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