You have an IGTV account and you are ready to go! Except, you are not sure how to work around IGTV content. Luckily, you have us to guide you through how it works!
Instagram now allows you to share a preview of your IGTV video on your feed, which has been a game-changer for all social media content creators. It’s important to understand that while IG Stories are attention-grabbing short videos of a maximum of 15 seconds, IGTV will only get the engagement you are looking for if you treat it as it is: an online channel for long-form video content. Of course, big brands such as Netflix share full episodes of their shows, but even with a much smaller budget, you can share longer videos and get people to click “Keep watching on IGTV”.
Only a few seconds are enough for a viewer to decide whether they’re staying on our profile or keep scrolling for other content, so it’s crucial for your videos to be engaging and have a strong introduction. Not sure what your introduction should be like? Well, people will watch what is relevant to what they like, want or need. That being said, your introduction should give them an idea of what the video is going to be about and who is it for. Bear in mind that most people go on social media with the sound turned off which means they are less likely to hear if you are saying something. Adding subtitles or keywords is a great idea to ensure you are maximising engagement rates.
Understanding your target audience is a key factor when creating content for IGTV and social media in general. If it seems hard to define your audience, a good way to do it is by creating audience personas to get a deep understanding of who you’re targeting and what are their desires and needs.
Be authentic and consistent! Nothing works better than being yourself and posting constantly to start developing an actual connection with your followers and regular viewers, as well as any new users discovering your profile. Videos can last from 15 seconds to 60 minutes and you don’t have to worry about always posting a high-quality, branded video as long as you are promoting relevant and engaging content.
So why not have a go at IGTV and start using your new account today?
Don’t forget to follow us on Instagram, Facebook, LinkedIn and Twitter @socialgamma!