Client Background


Frontline Justice is an initiative to support the UK’s National Health Service by raising investments and donations to supply UK Hospitals with N95 face masks that will help protect medical staff and their families, as well as other patients who are not infected with COVID-19. 


Frontline Justice was a new UK-based project that needed to raise awareness about their initiative and was looking for a team that would create content for their website and social media, sharing information about the organisation and encouraging the audience to share their content and contribute to the donations.

Management and Outcome

Social Gamma wrote the web copy for this fundraiser for the COVID-19 crisis. Using our digital expertise, we ensured the Frontline Justice site is optimised for search engines to give it maximum exposure and increased engagement, an aspect significant for it gaining support and raising awareness. We also have written strong Instagram captions for Frontline Justice as a great way to connect with the brand’s users. Engaging captions make the audience feel involved and grows awareness of the brand and its cause.

Platform Used



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