Infosys is a global leader in next-generation digital services and consulting. With over three decades of experience in managing the systems and workings of global enterprises, they expertly steer their clients through the many nexts of their digital journey. This is done by enabling the enterprise with an AI-powered core that helps prioritize the execution of change.
Infosys were looking to increase the engagement rate on LinkedIn and create new content series that would be educational and appealing to their audience. The visual guideline needed to be integrated into the new content, whether it was for content streams or individual posts such as the cover images.
We curated and shortlisted content for the streams that are launching on the Infosys LinkedIn page in 2020 as part of three new content streams that will transform the company’s feed. We created independent content pieces such as short animations, cover illustrations, quizzes and filters that reflect the brand’s identity online and have made an impact on their followers.
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