Our previous blog talked about how advertising has evolved on social media platforms and presented the two main platforms that have raised the online advertising game: Facebook and LinkedIn. (https://socialgamma.com/the-evolution-of-advertising-on-social-platforms/)
In this blog post, as a digital agency in London and seeing the evolution of what clients ask for, we are talking exclusively about LinkedIn ads and the mystery that is surrounding it lately. It is known that LinkedIn ads are effective but very confusing at the same time, so we are going to break it down to you.
LinkedIn is designed as a social platform but for networking with professionals, it is a more formal platform that concentrates on a persons professional life rather than social. It was founded in 2002 and launched in 2003. At first the network only had approximatively 100,000 users, currently LinkedIn has become a core social platform and has around 500 million users. The growth and the power of LinkedIn has come from the fact that the platform has evolved constantly adapting to what professionals and businesses look for on a platform.
Text ads and Sponsored ads
As LinkedIn Ads can be expensive and to use premium advertising you would need quite a big budget, LinkedIn offers two other options: Text ads and Sponsored content. So what is the difference between the two? Will start by defining them first.
Text ads are the basically ads that appear on your LinkedIn, that are formed only from text and have a clear call to action usually to redirect traffic to a landing page. Sponsored content ads refer to ads that contain a product/service that also contains s an image accompanied with text and a call to action.
When it comes to choosing the right method for your business, you have to keep in mind what your KPI’s are for this campaign, your target audience, budget and a clear call to action. LinkedIn offers you for both ads, declinations of the ads and shows what the most effective format for your campaign is.
Another feature that has put LinkedIn on the map as a game changer, is the accuracy in creating your ad audience. It allows you to target your audience by the domain the work in, profession, and seniority. Indeed this restrains your target audience but at the same time there is a higher rate of conversion. Remember, you can always run multiple ads under the same campaign, so you can play around with your target audience.
Overall, LinkedIn ads is the best option for business to advertise, especially B2B and has a high rate of effectiveness. It is definitely a must in today’s world for online advertising.