What Every Marketer Should Know About Market Segmentation
One of the key elements we look at when developing any marketing strategy, regardless of whether we are talking about
Top 5 Things You Should Be Considering When Advertising For Companies In The Healthcare Industry
Last week we talked about the top five things you should be avoiding when advertising for companies within the healthcare
Top 5 Things You Should Avoid When Advertising For Companies In The Healthcare Industry
Many marketers around the world are quick to start advertising their clients’ products and services as soon as they have
2021: Top Social Media Trends That Will Help You Grow Your Online Presence
At the end of last year, we discussed a few social media trends that we believed would dominate in 2020
5 Reasons Why You Need To Improve Your Website Today
Gone are the days when you could ignore your digital presence or simply turn a blind eye to your website’s
SOCIAL MEDIA LISTENING: WHY YOU NEED TO START USING IT
Brand awareness is probably one of the most sought-after objectives when it comes to social media content marketing and it
3 Reasons Why You Shouldn’t Cut Your Marketing Budget During The COVID-19 Crisis
“When times are good, you should advertise. When times are bad, you must advertise.” This classic adage saying is probably
How Restaurants Can Elevate Their Social Media Game During COVID-19
More often than not, small businesses and very small businesses recognise the importance of their online presence nowadays, however, it
How To Define Your Marketing Persona
Widely known in the marketing industry, your target audience is key to the success of your marketing strategy, regardless of
Intuitive Marketing 101
In today’s consumer-facing world, it is imperative to understand how to sell the brand and not the product. It may