Bright Shadow Films- Digital Marketing case study

Total Ad Spent

£1009

Avg CTR

0.46%

Generated

16 Leads

Achieved

£63.05 CPL

Impressions

109,193

Background

Bright Shadow Films is a London based film production and financing company that focuses on narrative fiction catering to international audiences. Founded in Hong Kong in 2004, it provides content and services for different platforms such as television, film, and new media. It uses an innovative business model to fund projects bringing back transparency and predictability for investors whilst retaining its high-quality pedigree.

Challenge

Bright Shadow Films were looking for investors who can invest in Independent filmmaking. They approached Social Gamma to help them run the campaigns for attracting investors through LinkedIn. Social Gamma implemented our highly effective digital marketing strategy through extensive research organisation, establishing target audiences and the creation of drip campaigns and visionary social media content, tailored to their business goals to run a successful campaign.

Management and Outcome

The Social Gamma team worked incessantly for making the ads campaign successful. We devised a strategy to target the individuals based on the professions that will be most likely to invest in independent filmmaking. We were able to achieve 16 Leads, and average CTR of 0.46%, and a CPL £63.05 for the time we served our client Bright Shadow Films.