Posts by socialgamma

Popular Social Media Trends in 2018

December 6, 2018 Posted by 2018, Augmented Reality, Brand, Content Creation, Digital, Digital Marketing, Engagement, Facebook, Global, influencers, Instagram, London, Marketing, ROI, Snapchat, Social Media, Trends, Video, Websites 0 thoughts on “Popular Social Media Trends in 2018”

As the end of the year is approaching fast and we are getting ready to decorate our Christmas trees and wear our Christmas jumpers, we looked back on the amazing year of 2018 and the best Social Media trends. So get comfy and grab a hot chocolate to enjoy next to your fireplace before checking out:

Our Top 5 Favourite Social Media Trends of 2018

 

 

Video, Video, Video!

GIFs, Boomerangs, Live Videos, and many more. One of the top trends that have marked 2018 is video content, which has taken a leading position on all platforms as the most preferred content. We’ve seen Instagram integrate live videos, IGTV etc; Facebook lives have taken over and are used by brands and businesses to create a connection with the audience.

According to these statistics, 87% of marketers utilise videos into their campaigns and viewers believe that 95% of messages from videos are retained on their minds.73% of B2B organisations using videos in their marketing campaigns are reporting positive results to their ROI. Video has really taken over 2018 and people feel the need to share moments from their lives even in more detail, video providing them this option. 

 

Brands and Engagement

The world of social media has allowed both consecrated and new businesses to grow and improve their customer engagement. In 2018, most brands realised the power that engaging on social media can have for their brand and opened up communication channels for their customers by using Twitter, Instagram and Facebook. Brands can now address their customers’ issues much quicker and more effectively, reinforcing the concept of brand loyalty, a key feature for a brand to succeed in today’s marketplace.

An example of a brand that has used social media to build up their brand loyalty is the very well known coffee chain Starbucks. Since the beginning of the year, Starbucks saw the power that social media has in engaging with their audience and launched a campaign that encouraged their customers to tell them what the next Starbucks drink should be.

 

InstaStories

InstaStories have taken over the year of 2018, brands have been using it for promoting their products in a more innovative and interactive way. They got even better when Instagram implemented the “Swipe Up” feature. Brands can now post stories that contain products and by adding the the “Swipe Up” feature, viewers can get redirected to the brands product page, making shopping through Instagram an even easier for users.

Besides the powerful effect that InstaStories have had for product promotion and brand growth, it has also become more and more popular with users as well. The majority of people now use InstaStories to communicate daily activities and are more conscious on how they are curating their Instagram feed. Instagram stories are a fun way of sharing your moments with your followers, the great thing is you can add stickers, GIFS and filters.

 

Influencer Marketing

 

Influencer Marketing has reached a culminating point in 2018, brands from all industries are using influencers to promote their products and ideas. Why? Because audiences trust influencers and also identify themselves easier than with ads/models etc.

The statistics on influencer marketing show that the conversion rate for ROI for brands is 10x and that 50% of social media users trust influencers and the products they use. It is the leading marketing tool in 2018, we have seen more and more people become influencers and can now find influencers for all industries.

 

 

Filters, Filters, Filters

Our last favourite trend is the most fun and makes us remember that social media is for sharing what you are up to with your friends. Filters are essentially augmented reality and this technology is present on most social media platforms.

Snapchat was the first to integrate it but soon Instagram and Facebook took over the filter game and made them available on stories so now turning from an unicorn to a cat is easy just with a swipe. In 2018 everybody took on augmented reality and even the new iPhone adopted the fun trend.

Click here to find out more about Social Media trends in 2018!

Overall, 2018 has been a great year for Social Media as more and more technologies are being introduced in the digital space. The rise of social media in marketing is an opportunity for brands to share an equal marketplace for both new and old brands, bridging the gap that has existed so far. Communication and fun have become easier and social media is a tool that is now part of most of our lives. Are you excited for 2019? So are we!

 

 

 

 

7 ON-Page SEO Techniques You Can Do By Yourself

November 29, 2018 Posted by Uncategorized 0 thoughts on “7 ON-Page SEO Techniques You Can Do By Yourself”

There are so many ways to optimise your website and SEO techniques are constantly improving, giving you more opportunities to appear in the top searches on engines like Google. You want your website to succeed and your business to grow in the online environment and an SEO Specialist could do that for you. However, there are certain things that you could do to optimise your website without struggling too much.

 

Easy On-Page SEO 2018

Long form Content

You want people to share your website on social media or reference your link on their own blog. That means a long-form content is more likely to do that as long as the text contains accurate information, statistics, figures. Not only it makes you seem credible, but it also improves your SERP rank ( search engine results page). Of course, this depends on many other factors, but as long as everything else is in place, a long form content should help you out. A study from SerpIQ showed that the content length has a great impact on the rank you’re going to get. There are subjects that don’t need 2,000 written words and you don’t have to do that unless you actually have a topic that allows you to go in detail. Long-form content works well with call-to-action based websites as it generates more leads that could eventually translate into a higher conversion rate.

Header Tags (H1, H2, H3,….You get it.)

Search engines like Google look for the headers in your blog or website to scan the information that you have provided. If your headers are efficient, then Google is more likely to rank you higher in online searches. There are a few things that you want to keep in mind when using header tags.

H1 is used as a headline – the title of your blog or page and should summarize your content. It helps if you add keywords relevant for the text and statistics show that titles are more likely to rank higher if you add numbers in them. Why? It’s easier for the readers to understand and filter the information that they are going to see. Numbers add a sense of organisation and search engines live for it.

H2 is used as a Subtitle and it works really well if you want to split your content into sub-categories. E.g.: You have a blog about rent in London and you might want to categorise your content based on London zones, neighbourhoods or price. H2 is perfect for that and it gives search engines more reasons to rank you higher in online searches. While rent in London might be quite a popular search, there are also specific areas, budgets that people add into their google searches and now they can click on your link for all that info.

H3, H4, H5, H6 are the other header tags that you could use on your blog or website. They all do approximately the same thing and that is arranging your text into small and smaller categories. You can use all of them if you want, but it’s going to make your content hard to follow as there will be too many subtitles. H1 and H2 are the most important and the ones which you’re going to benefit from as far as SEO is concerned. H3 is useful as well, but only use it if you really need it. There’s is no need to fill the whole page with titles and subtitles for something that could be easily written with bullet points or plain, old numbers.

Keywords and LSI Keywords

Keywords are very helpful and you could have an incredible content, but you still need to make sure you have them throughout your text. LSI Keywords refer to the words similar or in the area of your subject. There are certain websites that will help you find the right ones for you and you can also go on Google and type in your keyword. At the bottom of the page, you can find popular searches around that word or questions which will provide insights on what people want to know about the subject. Try using your main keyword in H1 and in the first few paragraphs. Search engines crawl your website and keep a record of the keywords you use so that it can bring the right people to your page.

Internal and External Links

Another technique you could easily use to optimise your website even if you’re not an SEO Specialist is internal and external links.

Internal Links

  • Directs people to older posts or other pages on your website
  • Helps driving traffic to other pages, therefore boosting your site

External Links

  • Directs people to other website (different domains than yours)
  • It is a good way to give your readers more sources on a specific topic
  • It drives traffic to your website when other pages link your site (inbound links).

Social Buttons

This should go without saying. Social Media is one of your website’s best friends. It’s easy to use, free and builds incredible visibility while driving traffic to your website. Add social buttons to our site with all popular social media networks and start sharing your content. Soon, other people will follow.

Image Optimisation

Whenever you add pictures to your text, you can optimise the images. It’s something that everyone can do, even if you are a beginner. By using a keyword to tag your image, you increase the chances for the picture to appear in the top Google Images searches. Once you click on an image on Google, you have the option to visit the website where it came from, therefore driving more people to your site.

Meta Description

Approximately 155 characters to summarize your page’s content. It’s important to have keywords and attract as many clicks as possible. It should call-to-action, be well structured, relate to the content and again, contain the keyword. Eventually, a meta description should be authentic and engaging. While there is no meta description algorithm by which Google ranks your website, the search engine uses CTR (Click through rate) to rank it. That means the more clicks from the meta description, the better traffic and rank for your page.

 

 

SEO is far more complex than this and the techniques discussed in this post are just few of the many factors which rank and optimise a website. However, these are all things that anyone can do without vast knowledge on SEO. If you want to find out more about these and how you can use them for your own website, go on Youtube or Google and start watching/reading. SEO techniques are constantly changing and there is no reason why you couldn’t do a few tricks to boost your website by yourself.

The Secrets of Travel Social Influencers

September 13, 2018 Posted by Uncategorized 0 thoughts on “The Secrets of Travel Social Influencers”

Social influencers are dedicated to beautiful feeds and a fun-filled calendar. Whether it’s the perfect outfit for a dinner in Italy, or American beach locations, it’s safe to say the perfect gram’ already exists from a social influencer. What the public may not realise, though, is the lengthy process regarding these “perfect” vacations, and how much time and effort goes into the lives of travel influencers. 

Here’s some secrets from travel influencer’s themselves… 

  1. The Fun of Free Stuff 

Fashion and travel are the basis of certain influencer’s posts. Meaning, each outfit must be different and engaging for positive consumer response. In some cases, it’s been established that certain influencers rarely pay a penny for their outfits. Alyssa Bossio who handles @effortlyss told Cosmopolitan how she occasionally “reaches out to the brands if i really need an outfit and they’ll send clothes to me”. Also, Bossio regularly returns purchased items used primarily for shoots, and will not be worn again. All for the perfect gram’. It can’t be bad for some, right? 

2. A Respectable Salary 

Gaining popularity and freebies is very difficult for upcoming influencers nowadays, although is entirely possible. For some influencers, they can return a tidy profit for the posts created. Many earn promising salaries due to sponsored content across platforms like Instagram, personal blogs, Youtube and so on. There’s also benefits of bagging brand ambassadorships, like Dani Dyer’s recent venture with Mark Hill hair products. One particular example is Alyssa Ramos, who runs both @mylifesatravelmovie and @alyssaramostravels. According to Ramos, she estimates a profit of $110,000 this year. The hustle may be hard, but the returns sound promising.

3. Heavy Dedication 

Each and every upload for influencers needs to be aesthetically pleasing and flawless. There’s only so much editorial softwares can do to an image, so these influencers take matters into their own hands. Kara Harms, @thewhimsysoul, is known to be on location by 5:30am! The early bird certainly is out catching the worm. Harms admitted the early starts aren’t exactly a perk to her day, but she is able to photograph the beauty of natural, warm morning light. Editorial softwares, eat your heart out. 

4. An Overstuffed Suitcase

Not only does the job involve multiple outfit changes and hefty suitcases, but some influencers even pack photo props. Christine Tran, who handles @tourdelust, admitted to packing extra pairs of sunglasses and certain watches to appear in her photoshoots. I’m sure Tran would not like to lose her suitcase anytime soon!

We’re not saying every user on Instagram should pack their bags and become a travelling social influencer, but consumers should gain insight on the reality of the job. It has occasional perks and reasonable salaries, but also extremely early starts, (we thought a nine-till-five was bad) and sheer dedication. Also, probably having to pay for extra bags on a flight due to the amount of clothing and accessories!

The Unrealistic Expectations of Instagram – An International Obsession?

August 16, 2018 Posted by Content Creation, Data, Digital, Digital Marketing, London, Social Media 0 thoughts on “The Unrealistic Expectations of Instagram – An International Obsession?”

Let’s face it, Instagram is becoming a part of daily life for many people across the world. The number of consumer usage is vastly growing, and it definitely won’t stop anytime soon. Instagram is constantly creating new ways for consumers and businesses to share content. Thus, meaning more ways to use the app and present daily life across a variety of platforms. 

In recent news, the public has been questioning the obsession consumers are having over the app and the way life is represented online. Posting is endless, from where a consumer’s recent lunch date was, to a recent vacation. The expectation for Instagram is to represent daily life flawlessly, and excitably. Cara McGoogan from The Telegraph stated, “we should not let the quest for the perfect Instagram shot dictate every aspect of our lives”. McGoogan’s statement is certainly impactful and relevant regarding the obsession some consumers have over the application. Social influencers that have made a solid career through posting on Instagram are a prime example. There have been members of the public who have attempted such a lifestyle, and ended up in an extreme amount of debt. All for the cost of a “perfect Instagram shot”. 

In March 2018, the Independent wrote an article on Lissette Calveiro, who uprooted from Miami to New York and aspired to live the “Sex and the City dream”. Whilst living in New York, she was interning which covered little costs, which meant she had to spend savings and take on a part-time job. Calveiro told the New York Post “I was shopping… for clothes to take ‘the perfect ‘gram”. As a result of this, Calveiro racked up $10,000 (£7,256) of debt. This expectation of “the perfect ‘gram” post, resulted in a magnitude of debt. Calveiro admitted to “…a lot of the travel i was doing in 2016 was strictly for Instagram”. The commitment for one single app is outstanding, having the ability to spend an extortionate amount purely for the representation of daily life. 

Calveiro is a prime example of the lengths consumers will go to for the perfect Instagram feed. Going back to McGoogan’s article, she quoted, “art should not imitate life – especially if its an inedible seven-stack burger”. Art is an element to be admired or appreciated, rather than something to be attained. Calverio drastically slowed down her spending after realising the dramatic plummet of finances, and managed to pay off her debt by committing to cutbacks. However, this may not be the case for other consumers who are still striving for the perfect portrayed life. Author Tanya Goodin stated, “… this is just another example of how the relentless pressure [to] have a perfect ‘Instagrammable’ life can get seriously out of hand and cause real problems in real life”. 

Instagram is a great platform, but should definitely be used with caution. The app can portray the perfect, yet occasionally unattainable, lifestyles of others. On occasion, it reflects an unhealthy image of how life should be, but consumers do not need to live up to this. We aren’t saying to boycott Instagram, but to use it with caution. All social media should be used to a certain extent, and certainly not to the level of racking up excessive debt just to have an aesthetically pleasing feed. 

Snapchat Partners with Four News Discovery Platforms

August 1, 2018 Posted by Content Creation, Digital, Digital Marketing, London, Social Media 0 thoughts on “Snapchat Partners with Four News Discovery Platforms”

In recent news, Snapchat has partnered up with 4 news discovery platforms: Storyful, NewsWhip, SAM Desk and Tagboard. All of these platforms are news-orientated, targeting regularly updated content which can be distributed globally. 

This is another bold venture for Snapchat considering earlier falls in the prior months of app usage, with celebrities like Kylie Jenner admitting they no longer use the app as much. Earlier research highlighted only 20% of Snapchat users (on average) actually consumed content from publisher’s Discover edition daily (UK Business Insider). Although, this was identified in January, and the app itself has come a long, long way since then. From controversial updates, to geo-filters, and now further improvement of their Story Kit. 

This partnership essentially means all four platforms are entitled to access and distribution of news content – all posted within the app, of course. Alongside this, the four platforms are entitled to access of selected shared content on the Discover channel. This select group includes: NBC News, The New York Times, The Washington Post, BuzzFeed, NowThisNews, and The Economist. Finally, there is also access to Snapchat’s in-house curated content. 

Snapchat have tactfully partnered with these 4 platforms to target specific mediums for their app. Listed below is a quick outline of the four platforms Snapchat has partnered with: 

  1. Storyful is a tool used for sourcing, verifying, and acquiring, social content for brands and clients. In this particular case, this is will be social video content. Storyful intends to leverage Snapchat’s API to create a video content feed including geolocation and time-stamping. This will create the possibility for the platform to sequence breaking news events with the videos sourced from Snapchat.  

2. NewsWhip prioritises the importance of insights and trends that impact audiences on a global scale. Whether this be through websites, stories, and general posts across the world. From this, they are able to predict news story engagement for clients and brands. 

3. SAM Desk is an artificial intelligence tool, targeting breaking news from social media data. From this, SAM Desk groups targeted social content from their algorithms to alert your company or brand with alerts and context surrounding developing news stories and/or events worldwide. 

4. Finally, Tagboard is typically used by broadcasting networks, brands and teams to produce quality social content for the client’s own purposes. 

With solid partnerships between dynamic platforms, Snapchat will change the game of published content on their discover channel. Despite prior anxieties of Snapchat’s discover section, they seem to show no fear regarding this. Instead, they are fighting back the rumours by improving their content and investing in help. Finally, they are investing more time (and money) in their published content. 

3 Steps to Choosing Typography for Your Brand

July 30, 2018 Posted by Content Creation, Digital, Digital Marketing, Graphic Design, London, Social Media 0 thoughts on “3 Steps to Choosing Typography for Your Brand”

Typography can mean the difference between a brand being totally unheard of, or a roaring success. Most graphic designers have a few favourite fonts that they love to use as much as possible. Saying this, it is important to select the right font to express the brand characteristics, or the theme of the design piece. With millions out there to choose from, its hard to know where to start.

Step 1: Where to Find Fonts

Behanceis top of the list regarding beautiful (and free!) fonts. Packed with amazing creative individuals, Behanceprovides many alternatives to your font library (which are often completely free). Ensure you check the usage rights before making it the primary typeface for your latest business enterprise… ?

https://www.behance.net/gallery/51336549/Olegos-Typeface-(-Free-)

Typekitcomes with many of the Adobe Creative Cloud bundles and is the perfect place to find the more popular, perfectly designed classics. Some tried and tested designer favourites are available here. The site has a well-designed filtering system to make your life even easier. Whether you’re looking for something that suits web or print, a serif or sans serif, or something a bit quirky but adaptable, Typekit is the place to go.

https://typekit.com/search?query=eaves&utf8=%E2%9C%93

 

DaFontis a staple. Whilst it may not have some of the most beautifully designed typefaces in the world, it boasts an enormous database. It might be able to churn out just the right hideously decorative font you need for your next event announcement, themed blog post, or video introduction.

https://www.dafont.com/paskowy.font

 

Step 2: Choosing the Right One

There are a couple of basic questions you need to ask yourself to help you narrow down the initial search for a font:

  • Is your brand modern or classic?Modern tends to lean more towards sans serif typefaces.
  • Do you want to be subtle and sophisticated or loud and proud?A heavy blocky font will have power. Lighter weight fonts may allow the imagery in your brand to speak more for itself.
  • Is your brand quirky and relatable or serious and stoic?Quirkier brands can branch out to some more decorative, or abstract, fonts and can even play around with readability. However, serious brands need to make sure they have clean, readable fonts. You don’t want your local mortuary using a cartoony sparkle font now, do you?

Another important thing to ask is whether your brand is going to be heavily web based or print based. Finding a font that satisfies both whilst staying on brand is difficult, so it may be sensible to choose one for each medium.

Step 3: Check the Latest Trends

Staying on trend is important, and easy to do. Just google the latest font trends and try to keep up with the ever-evolving tastes and trends of the design world. Check out Creative Bloqor 99designsfor the latest font trends.

 

After reading this 3-step guide, we hope you have a better understanding regarding font selection and reliable sources to use. These steps will help benefit your brand and help establish a particular style.

Bitmoji on Tinder – Testing in Mexico and Canada

July 26, 2018 Posted by Content Creation, Data, Digital Marketing, London, Social Media 0 thoughts on “Bitmoji on Tinder – Testing in Mexico and Canada”

When Snapchat acquired Bitmoji in 2016, they have made the “personal emoji” more accessible than ever. CNBC announced in 2017, 60% of snapchats sent to recipients were enhanced by Bitmojis, geofilters and lenses. 

Snapchat initially released filters on their app, diversifying personalisation within the app. The release of bitmojis increased this level even more, allowing for users to create their own online character – for free. Consumer usage of Bitmojis are ever increasing, especially with the accessible links the emojis have. Bitmoji can not only be linked to Snapchat, but also iMessage (Apple), Gboard (Android), and Google Chrome desktop. In the past week, Bitmoji is now being tested for consumer use on, of all apps, Tinder. Users in Mexico and Canada are fortunate enough to connect their Bitmoji accounts to Tinder. In one way, this takes flirting to a whole other level. 

If this testing is approved and accessible to consumers worldwide, this would add another feature to Snapchat’s app, Snap Kit. Snap Kit enables consumers to link their Bitmoji with compatible apps, available all in one place. This app is vastly increasing convenient in-app connectivity, and a fun user experience overall. This is certainly deemed as a more creative approach to seeking love on an online platform. It is also important to note that connecting Bitmoji to a Tinder account doesn’t reveal any personal information. Consumer’s Snapchat handles will not be visible to any potential matches online, they can only see your personal emoji. Result. Snapchat’s decision to release Bitmoji on their app in the first place highlights their care for user experience. Snapchat even redesigned an update on their app which was harshly criticised online. They listen to people. They care about their consumers. Who knows what exciting venture they will announce next.

Snapchat’s capability of connecting with various apps is outstanding. Who wouldn’t want to have their own personal emoji to use on every platform imaginable? Even when it comes to finding love. The combination of Bitmoji and Tinder sounds exciting, and also humorous. It will be very exciting to see how testing goes for Tinder, in the hopes it will be released for all consumers. Be prepared for even more embarrassing, and hilarious, Tinder Nightmare posts. 

Instagram Connectivity – The Merge of Facebook and Instagram Contacts

July 24, 2018 Posted by Content Creation, Digital, Digital Marketing, London, Social Media, Websites 0 thoughts on “Instagram Connectivity – The Merge of Facebook and Instagram Contacts”

As previously mentioned, Instagram are not stepping down in regards to their competitors. Every week there seems to be a new launch or release. First, IGTV. Second, open-ended questions on Instagram stories. The latest news? Consumers will now be able to merge their Instagram contacts with their Facebook contacts. 

Although this launch doesn’t seem like much, the merging of contacts will certainly improve consumer usage on both applications, boosting the chances of users making accounts for both applications. Currently, Instagram now has 1 billion monthly active users (Social Media Today). Facebook Messenger has 1.3 billion (Social Media Today), meaning the merge of contacts on both platforms would be beneficial to either users. 

Alongside consumer benefits, this could also help with your company. Facebook/Instagram have yet to disclose whether this option is available for business accounts. But, even so, your company could merge contacts across platforms. This will generate ease when contacting clients and consumers across platforms, allowing more direct conversations with consumers across accounts. This merge will certainly benefit your brand if this feature becomes available for businesses. 

Facebook are also testing further cross-posting between Instagram, Facebook, and even WhatsApp statuses. As well as this, the current cross-posts exist between Facebook Stories also appearing in Messenger Day. Also, consumers can already post Instagram Stories which can appear in Facebook stories. Let’s face it – the existent merges across both apps are endless. 

Facebook and Instagram are constantly trying to improve consumer usage by merging these apps in (not so) subtle ways. Saying this, it is certainly a benefit for both consumers and companies. If your company isn’t taking advantage of the brilliance of cross-posting; get on board. It will save your business a lot of time and energy when creating, and posting, content. 

Generation Z – A Marketing Sensation?

July 17, 2018 Posted by Data, Digital, Digital Marketing, London, Social Media 0 thoughts on “Generation Z – A Marketing Sensation?”

With the existence of Generation X and Y, we now have Z. The latest generation. The latest marketing sensation. But, who are they? According to socialmarketing.org, generation Z comprise of the population born between 1995-2012, falling after millennials. 

With Millennials (born 1977-1997) current population being 71 million, generation Z still has time to catch up, only representing 23 million. Yet, growing rapidly. Social media and online content was a new concept to millennials, but for those born late generation Z? It is simply a part of life. 

Thus, companies should now undertake newly-discovered traits of this generation and implement it into marketing strategies. After all, they are the current age, and future. 

Here are our top three reasons on why your company should target online content for the younger generation: 

  1. Low Effort, Maximum Impact

According to Huffington Post, Generation Z rely on refined and constantly updated sources. They process information faster, but in shorter doses. So, using apps like Snapchat Instagram to update news forums or latest product information is perfect. Generation Z thrives on information in an easy format, meaning less effort for your company in terms of generating content. Stories and Instagram posts aplenty! 

2.  Huge Online Presence

A recent poll in America identified 92% of Generation Z already has a digital footprint. This statistic is outstanding, meaning targeting this audience will not be difficult at all for your brand. The fact that social media and online presence is globally connected, your company can connect to this generation worldwide (especially America, 92% is shocking), rather than just targeting local consumers.

3. Tech Reliant 

As previously said, this generation was born into the ever developing concept of technology. Technology is a way of life for Generation Z. This generation is more tech reliant than any other generation. You go outside? Teenagers and young adults will be on a smartphone. Even younger children are given an electronic device to stay occupied. The use of technology is normalised in society, meaning your company can target consumers on a larger, and longer, scale. 

After reading our top three reasons on how targeting Generation Z can benefit your company, we hope you will consider altering your marketing strategy. Future generations have adapted to resources we created, and Generation Z is yet another example. We have developed a generation riddled with social media content and obsessed with technology. We’re intrigued to discover what the future will hold for the next generation.