Video has come on a long way since L’Arrivée d’un train en gare de La Ciotat scared watchers into thinking a train was going to burst out of the screen in 1896. Short video has evolved into one of the most popular and engaging forms of content on social media, and it’s understandable why. Its more attention grabbing, more authentic and more memorable. That’s why we’ve come up with 5 key ways you should be making the most of the medium on the biggest social network there is: Facebook.
Stop the Clock
Insights show that engagement takes a heavy hit once videos breach the 90 second mark. We’re a busy generation, and as such people simply don’t have time to sit down and watch long-form videos that pop up as they’re scrolling absent-mindedly on the bus. Limit you video content to between 15 and 90 seconds to get the best engagement results. For video ads, keep it at 15 seconds max to get your message across.
Make Your Point
Most viewers will decide in the first couple of seconds if they think the video is worth watching or not. That’s why you need to make sure you’re giving them a reason to keep watching in those first few seconds, otherwise you risk people moving on before they’ve got what’s going on. First impressions count!
DO Judge the Book by its Cover
After all, your audience could take one look at that cover thumbnail and decide immediately if they’ll stick around to view or not. Research shows that video ads with a more attention-grabbing, visually engaging cover thumbnail can half your cost per ad! The lesson here being: never neglect the thumbnail design.
Don’t Stop at the Feed
Animate your whole brand. Applying a video to the cover of your business page will give a great first impression to visitors. You can use the space to promote brand awareness, a new product or service, or even an event. Don’t use too much text though, and keep in mind the dimensions: 820 x 312 pixels for Desktop and 640 x 360 pixels for mobile.
Studies show that 85% of users will watch videos with their sound turned off. Closed Captions will not only allow these people to know more about what’s going on in your video, but they will also be more inclusive for the deaf community. Win-win! Make the subtitles branded for an extra personal touch.
So, there you have it! Following these simple rules will certainly increase video engagement on your Facebook page. Hiring a Digital Marketing Team who know their stuff will allow you to focus on growing your business while all of this complicated stuff is taken care of. Head to our contact page to find out more about our Social Media Marketing services, and what we can do to help boost your brand!