Established in 2017, EMSOL’s mission is to help their customers take steps every day to make a lasting difference in reducing transport pollution. As a data focused business, their online dashboard platform enables companies to proactively take air quality action. EMSOL empowers organisations to take steps every day to make a lasting difference in reducing transport pollution.
EMSOL aimed to launch an investor marketing campaign through digital channels as they aim to find investors who would be interested in the air quality start-up.
We developed a strategy that would help them achieve their goals by determining some key factors and steps as part of the campaign process. Once we defined the target audience, we decided to choose LinkedIn as the primary marketing channel as its users and marketing opportunities matched EMSOL’s target persona and business goals.
We proceeded to create several ad concepts, including the creative assets, such as the copy and visual elements and ensured they would not only reflect the brand’s identity, but also maximise conversions.
This investor lead generation campaign generated 10 leads for a budget of approximately £2,900 at a CPL (Cost-Per-Lead) of £290.70 with an impressive CTR (Click-Through-Rate) of 0.41%, which is above industry average. Each investor is asked to invest over £25,000.